The Sleep Health Foundation worked with the CRC for Alertness, Safety and Productivity to relaunch the WorkAlert® website. As a CRC Program Leader, I managed the relaunch project, and Susan managed all the communications, including the social media campaign. Susan worked with the SHF’s social media team to ensure the campaign was timely, accurate and effective, raising awareness of the relaunched site and communicating the free alertness and sleep health tips and advice offered via this channel. Thanks to Susan, the communications campaign, in particular the social media campaign, delivered the desired outcomes.